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The End of Film is Nigh? Kodak File for Chapter 11!
Filmmakers and Photographer were shaken but not surprised by the news of Kodak filing for bankruptcy. This company have evolved photography and cinema in unison over a century. Now the Kodak Eastman co. filed for chapter 11 protection after 132 years of business. Kodak is suffering one of the most common mistakes that other companies have done… not to adapt in the digital market. The surprising factor is that Kodak have survived this long without the consumer market. However, this company’s future might not look as bright as they were in the 20th century this company was trusted with most of our precious possession… memories. Is this the end of film? Is this going to be the end of Kodak Film Roll era?
Last August, Kodak visited Orlando to share with us (filmmakers) a presentation of the importance of film being “King” in the film-making media. Kodak, presented their point as The Pros and Cons of digital filmmaking and mostly being biased towards their latest film roll. Great presentation… however, I learned that the Kodak company used one of the most spoiled filmschool in Orlando, which they all made a really crappy film (more like a home video presentation having a bunch of goofy film student running, jumping, and mounting each other infront of the camera. The video had no lighting equipment and no script that could have shown a more professional test and a real world scenario usage of film against digital.) Is not big a surprise. This would put Philip Bloom and Zacuto test shootout at the top of their latitude usage of equipment.
I am not bashing Kodak as a company— I think that Kodak’s representant from Florida should’ve been more professional with their presentation. showing a more professional shootout.
The company says it has assets totaling $5.1 billion and debts totaling $6.8 billion. Ironically, many of its assets are patents for digital innovations that Kodak pioneered — but were then capitalized on by competitors.>
Yes, film is king in so many ways in the filmmaking media. Film is more forgiving than any other digital film footage. Can this be the end? I think Kodak might survive another year or so. Unless, they don’t step up their game and immerge in to the digital market. Still, Film will not die— Film is another tool that an art could be shown with. It should never die or be forgotten by all the Digital Filmmaking rampage HDSLR, RED, ARRI, and What-ever other company can bring.
Now let’s wait and see what the future will bring for Kodak.
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areweshootingyet posted this
